Ideas for Dental Marketing
Does your dental practice need to build up some more customers? This is a common problem for long established dental offices as well as new offices in the community. A good blend of online web-based dental marketing ideas and traditional methods should help you reach out to new community of potential customers.
Your first approach should always be to establish a website and use a dedicated digital marketing strategy to make sure online searches find your practice. Include your website in online web directories, Golden Pages, online maps, etc. Make sure that your website is linked to from some of the more important dental organizations for your state. The strategy also requires you to start compiling patient e-mail addresses so you can send out regular newsletters over the web.
Next, focus on exceptional customer service. This will ensure that a positive word-of-mouth will start to spread from your patients. Providing a complete examination on all first visits is a good starting point for doing this. Having your staff make a follow-up call to patients after each appointment also provides level of concern and service abound the level of satisfaction customers have. You can even go one step further and start setting up a patient referral program so that of your existing customers can potentially benefit by passing on your details to potential new patients.
Finally, new practices often have to focus on traditional dental marketing ideas to pinpoint local customer markets. Your starting point should always be to use local radio stations and local newspapers for advertising your office. Just be clear about the location, special offers and range of dental services that your offices providing in these advertisements. Some practices will also resort to using direct mail campaigns though this may not always be successful if the community are already saturated by junk mail.